Stop filling your blog with outdated content. Learn how to create evergreen blog posts that stand the rest of the time. A step-by-step guide on preparing yourself in creating content that resonates with your audience (now and in future).
Are you a newbie blogger or growing blogger or entrepreneur?
Then, you must know what an evergreen blog post is and its contribution towards growing your blog successfully.
Writing an evergreen blog is a long process. It includes research, creating an outline, writing the first draft, optimizing for search engines and incorporating visuals and multimedia.
In my blog onlinehomeincome, a few evergreen contents still drive traffic. These articles were written and published a long back. But, still, it ranks well for a few keywords and serves people to learn till today.
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Let me give you a little recap of blogging.
As we all know, blogging is a form of online writing and posting on the Internet. It usually includes personal reflections and opinions and allows you to share your thoughts, ideas and experiences.
Blogging is becoming popular as it provides a platform to earn passive income. Anyone can turn their writing skill into money.
In this article, let us learn what is an evergreen blog post, how to create one, and how to prepare yourself for writing.
Before diving deep into the article, I must advise you to learn a few articles – promote your new blog and things to do after publishing a blog post.
What is Evergreen Blog Post?
Evergreen blog post is the one that remains relevant and useful for a longer period. The content does not become outdated or irrelevant over time.
It is helpful for continuously attracting new readers and providing value to returning readers. You can use them to link back to other blog posts within your blog.
It also helps to establish your blog as an authoritative source of information on a particular topic.
Evergreen Blog Post Examples:
There is a slight difference between a regular blog post and an evergreen post. Let me give you a few examples to help you understand better.
How-to Guides: These types of content stay relevant as long as the problem exists. For example, ‘how much it will cost to start a blog‘, and ‘how to register a PayPal account‘.
Listicles: Another popular form of content that drives traffic to your blog irrespective of the time. For example, ‘top 13 money making apps‘, and ‘40+ side hustle ideas‘.
Reviews: People nowadays rely more on reviews, testimonials, and feedback before making their purchase decision. Therefore, if you write these types of articles, you will get long-time traffic. For example, ‘Swagbucks reviews‘, and ‘easyhits4u reviews‘.
Beginner’s Guide: It is a slight modification of a how-to guide to cater to the specific needs of a buyer (or a particular task). For example, ‘ultimate guide for AD management plugins‘, and ‘beginners guide to start Fiverr business‘.
Contribution of Evergreen Blogpost Towards Growing Your Blog
Blogs with evergreen content tend to be more successful since they can be referred to over a long period. Evergreen blog posts help to build trust and credibility with readers.
It helps bloggers to grow their blog audience and allow readers to engage with their content. Evergreen content can help to increase organic search traffic to the blog.
Finally, evergreen content allows your blog to remain fresh and engaging for readers. It ensures that readers can always find something new and interesting on your blog.
If you are a blogger who wants to create a passive income, focus on publishing evergreen blog posts.
Once you push your blog to rank higher on Google, you will reap benefits for years.
Evergreen Blogpost Vs Non-Evergreen Blogpost
Evergreen blogpost is an important part of any content strategy. It helps attract readers and keep them engaged for a long time.
It also helps to establish a brand as an authority in a particular field. Examples of evergreen content include lists, how-to guides, tutorials and tips.
This type of content is always helpful and provides readers with valuable information. Other examples include a blog post about broad topics such as leadership, marketing, or productivity.
These topics are always relevant and read year after year. You should also make sure that the content is easy to read and understand.
Additionally, consider including visuals, such as images, charts, or videos, to make your content more engaging and informative.
Overall, evergreen content can be an invaluable asset to your blog and help you drive more traffic and engagement over the long term.
Evergreen blogpost is the opposite of timely content, which is only relevant for a short period.
- Non-evergreen blogpost has a limited lifespan. It includes topics like news, current events, celebrity gossip, and other short-span topics (that are only relevant for a short period).
- Non-evergreen blog posts are more likely to attract fewer visitors over time as it becomes outdated.
Evergreen content is also more likely to rank higher in search engine results, whereas non-evergreen post sees a drop.
Why is it Necessary to Write an Evergreen Blog Post?
Evergreen blog posts are essential for any website or blog because they are timeless content pieces that will remain relevant for years to come.
These kinds of posts are more likely to be shared, liked, and commented on than other types of content.
Evergreen blog posts also help to improve your blog SEO rankings.
Additionally, these posts teach readers valuable information that they can use in the future.
Another great benefit is repurposing for other forms of content. You will get more insights after reading why I should update old posts.
Evergreen blog posts are beneficial to establish credibility and authority in your industry. They can be a great way to share timeless knowledge and advice with your readers.
The bottom line is that evergreen blog posts are an incredibly valuable asset for your blog. They can also generate consistent and reliable traffic for many years.
These posts are not tied to current events or blogging trends, so readers can rely on them for accurate and helpful information long after they were published.
Evergreen blog posts can help to attract new readers and customers having an interest in learning more about a particular topic or industry.
It is important to write evergreen blog posts to maximize the potential of your blog.
Steps to Write Evergreen Blog Posts
To make your blog posts evergreen, there are many activities you should follow. Below are six steps that are helpful to you with writing an evergreen blog post.
1. Identifying Evergreen Topics
Evergreen topics are topics that remain relevant over time. They are topics that people are continually searching for and interested in, regardless of the current trends.
Examples of evergreen topics include health, fitness, relationships, financial advice, career advice, parenting, and self-improvement.
Evergreen topics are essential for bloggers to identify because they are of use in creating content that will remain relevant and useful over time.
It is necessary to focus on providing detailed and actionable advice that readers can benefit from no matter they read it.
Additionally, updating content to reflect new trends or changes in the topic area can help keep content fresh and relevant.
To identify evergreen topics for a blog,
- Start by researching the topics that are popular among the target audience.
- Consider what topics they are interested in, what problems they may need help with, and what questions they may have.
Quora, Medium, and Reddit are the hotspots for getting ideas on evergreen blog posts.
Use this information to create content that will be relevant to your readers and provide value. At the same time, look for topics that are not too specific and help you discuss them in multiple ways.
It will ensure that you can continue to create content for the topic over time.
2. Researching Your Topic Thoroughly
Researching your topic thoroughly for evergreen blog posts is key to ensuring the content is accurate and up-to-date.
It also helps to verify that the blog post is of high quality and provides value to the readers.
When researching, it is crucial to look for reliable sources of information (on the topic), such as industry reports, academic journals, and expert opinions.
It includes books, articles, interviews, surveys, and other reliable information.
Researching thoroughly requires you to think critically about the topic. It makes you consider different perspectives and interpretations.
Additionally, it is necessary to review existing content on the topic to avoid regurgitating the same information.
It is essential to stay up-to-date with current trends and news related to the topic to ensure the post remains relevant and helpful to readers.
It requires you to synthesize the information you have found. So, you can use it to draw conclusions and develop your ideas.
It will help to make the blog post more successful and create a better reputation for the website.
3. Creating an Outline for Your Post
Creating an outline for your blog post allows you to organize your thoughts. It will ensure that your content covers all the necessary points.
An outline serves as a road map for the content allowing writers to easily plan their argument.
It helps your post to be well-structured and easy to read. An outline should include the main points and sub-topics (or supporting points) you want to cover.
For example,
— If your main point is about the importance of eating healthy, you could break that down into sub-topics.
Create sub-topics like
- different types of healthy foods
- tips for eating healthy on a budget
- the benefits of eating healthy.
You can also include a brief description of each point so that you can keep track of what you want to discuss.
It can help you save time by preventing you from going off on tangents or getting stuck on any one topic.
Once you have your outline, you can start to flesh out every point with more information, including research and examples. It will help make your post more informative and engaging.
4. Writing Engaging and Informative Content
Writing engaging and informative content for a blog is all about providing value to the reader.
When writing an evergreen blog post, it is crucial to do research and make sure the content is accurate.
It should also be written in a conversational tone and use simple language to make understanding easier for everyone.
Content should be concise and to the point and delivered to the readers straightly. It should be something that triggers the reader’s interest, share knowledge, and is easy to understand and digest.
An engaging blog post is well-written, and organized and contains relevant keywords that help readers to learn.
Additionally, include visuals, such as pictures, videos, and infographics. It will break up the text and make the content more interesting and easier to consume.
Blog posts should include an introduction that entices readers to keep reading as well as a conclusion to wrap up the post. Make sure to use facts and data to back up any claims you make.
It will help to make your post more informative and trustworthy.
5. Optimizing for Search Engines
Optimizing for search engines (SEO) means the process of increasing the visibility of your blog articles in search engines.
This is done by implementing several techniques and strategies to increase a post ranking in Search Engine Results Pages (SERPs).
Read this article to learn the best practices for writing SEO-friendly blog posts.
Some of the techniques used for optimizing blog posts for search engine rankings include;
- Creating relevant and keyword-rich titles, headings, and meta descriptions.
- Using internal and external linking to improve authority.
- Optimizing images with alt text.
- Writing content of high quality and relevance.
- Including a sitemap and a robots.txt file.
- Submitting your blog post to web directories and social media sites.
- Regularly monitor your blog post rankings in SERPs.
- Improving page speed and mobile-friendliness.
- Creating content with a good mix of text, images, and videos.
Read this blog post on WordPress SEO Plugins and how you can make them boost your blog ranking.
By applying these techniques, you can improve your blog ranking and make it more visible to potential readers.
6. Incorporating Visuals and Multimedia
Incorporating visuals and multimedia into blog posts is a great way to engage readers and make content more interesting.
Visuals come in the form of images, videos, diagrams, charts, and more. It is useful to illustrate points and make the post more visually appealing.
Multimedia elements like videos, audio clips, and interactive visuals can add more dynamics to a post. It will give readers a chance to interact with the content.
Both visuals and multimedia can boost engagement and traffic to the post. By adding visuals and multimedia, you can make your post stands out from other content.
This can be done by adding bold colours, catchy images, exciting animations, and sound effects to keep viewers focused.
It can also help to convey more complex ideas and help to draw in readers. Incorporating visuals and multimedia can help to share information more effectively and efficiently.
Visuals and multimedia can help to make a presentation more memorable and understandable.
Preparing Yourself to Write an Evergreen Blog Post
The above steps will give you an idea of how to write an evergreen blog post. You have learned the various stages involved in producing a post that lasts long.
Now let me explain how to prepare and improve yourself for writing an evergreen blog post.
1. Building Your Expertise in the Topic
Building expertise in a topic involves
- develop deep subject-matter knowledge
- researching related topics
- staying current on the latest developments
- engaging with experts in the field
This can involve attending conferences, taking courses, and reading books and articles.
It also involves,
- actively participating in conversations
- involve in discussions
- asking questions
- sharing knowledge
Additionally, it is valuable to practice what you have learned and continually challenge yourself to learn more.
Finally, building expertise helps you to create a portfolio in a particular industry. It can include writing blog posts, giving presentations, and publishing articles.
Also, you need to network with other field experts and participate in mentorship programs. Doing so will help you build a reputation for being an expert on the topic.
2. Stay up-to-date with the latest trends and industry best practices
It is essential in writing a blog post and making it successful content. This includes
- understanding the preferences of your audience
- researching topics that are currently popular
- staying informed of the latest developments in your industry
Additionally, ensure that your content is well-written, informative, and engaging. It is essential to capturing and keeping your reader’s attention.
One way to stay up-to-date is by reading industry news to see what topics are trending.
At the same time, it is beneficial to read other blogs related to your topic and see what other bloggers are doing.
As well as you should utilize SEO strategies such as
- keyword research
- backlinking
- optimizing meta tags and descriptions can help your blog post reach more people.
It is necessary to stay active on social media to promote your content and engage with your readers. It will help you build your credibility and reach a larger audience.
3. Networking and Collaborating with Other Bloggers and Experts
Networking and collaborating with other bloggers and experts is a great way to build relationships and grow your reach.
Through Networking, you can learn from others, share your knowledge, and build meaningful connections with people in your industry.
Collaborating with other bloggers and experts allows you to,
- leverage each other’s platforms and resources
- collaborate on projects
- share content with a wider audience
It also helps to create an environment of support, as bloggers and experts can help each other to succeed.
Additionally, be open and flexible when collaborating with other bloggers and experts, as it can lead to great things.
To network and collaborate effectively, you need to be proactive. At the same time, you should reach out to people whom you admire and think could benefit from your expertise.
You can also join online communities, attend conferences, and reach out to people you meet in person. All these activities can help you get blog traffic.
Overall, it is an invaluable way to grow your online presence, share your knowledge, and tap into the resources of your peers.
Final Thoughts
Writing evergreen blog posts is a great way to provide your readers with valuable, timeless content. It takes time to research and write evergreen content, but it can be worth the effort.
By following the above-mentioned steps, you will be able to create evergreen blog posts that are engaging and informative.
You can also use the techniques outlined in this article to help you create other types of content for your blog or website.
With a little hard work and dedication, you can create great evergreen content that will be appreciated by your readers for years to come.
If the above strategies are applied correctly, evergreen blog posts can drive valuable traffic to your blog for a long time.
But, it takes time to create such content of high value. If you want to blog and generate a sustainable income, invest time to create content valued for a long time.
Create a habit of posting content that’s evergreen and draws people’s attention, drives organic traffic, and finally, builds authority.
