Future of Blogging Explained, Is Blogging Still Profitable?

By Myilraj G 

Updated on May 2, 2023


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In this article, I share interesting information about the future of blogging in India. Also, let us understand the fact – is the blogging business profitable for bloggers in India, and what growth prospects and revenue potential in 2023?

Hey there! So, you are curious about the future of blogging, huh? Nowadays, more people get involved in this business and create passive income.

Blogging is a process of creating content, usually written, and sharing it online. It can be about anything, from personal experiences to professional insights on a particular topic.

The first blog was put to live in 1994. But it started to grow only in the early 2000s.

It started as a way for individuals to share their thoughts and experiences online, but it quickly developed into something much more.

And what does the future hold for blogging? Will it continue to be profitable in the long run?

The answer is yes.

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While there may be shifts in how bloggers make money or how audiences consume content, blogging is not going anywhere.

Moreover, with the rise of social media, content creators can reach a broader audience. Hence it gives more opportunities for bloggers to monetize their content.

However, competition has also increased, and standing out from the crowd is becoming more challenging.

If you ask me about the future of blogging in India, I say – blogging has a great future of course.

Blogging has come a long way and has transformed into a legitimate business for many.

With the rise of social media and increasing Internet penetration rates, the future of blogging in India looks promising.

Now let us get deep into the topic.

How has Blogging Entered India?

Do you know when blogging started to gain popularity in India?

It was around 2005 after Google launched AdSense in 2003 and acquired the popular blogging platform, Blogger.

This move allowed people in India to earn money from their writing, leading to a surge in the number of bloggers in the country.

At that time, the Internet penetration rate in India was low, and few people had access to it.

However, the situation began to change with the increasing popularity of smartphones and the decreasing prices of Internet data plans.

As a result, more people started to come online, and blogging business became a viable career option for many.

Moreover, the acquisition of the Blogger platform by Google made it easy for people to create and manage their blogs.

It was a significant breakthrough for bloggers (who were not tech-savvy) and lacked the technical know-how to create their blogs from scratch.

Since then, blogging has evolved in India, and today there are thousands of bloggers across different niches.

  • There is a blogger for almost every topic, from food to travel, technology to fashion.

Therefore, the launch of Google AdSense and the acquisition of the Blogger platform played a significant role in the growth of blogging in India.

It allowed people to earn money from their writing, leading to a surge in the number of bloggers in the country.

With the increasing popularity of the Internet and smartphones, the future of blogging in India looks bright.

Is Blogging a Viable Option to Learn?

Do you think blogging is a viable career option? Well, the answer is yes.

Blogging is no longer just a hobby; it has become a legitimate business for many people.

There are many career opportunities in blogging, such as freelance writing, content creation, social media management, and influencer marketing.

If not, you can monetize your content by integrating several blog monetization methods. It includes Google AdSense, Affiliate Marketing, Display Advertisements, and Selling products/services.

The income potential varies depending on the niche, the size of the audience, and the monetization methods used.

However, many successful bloggers in India earn a full-time income through their blogs.

Some even earn six-figure salaries and more.

Once you have a blog with a loyal audience, your blog will turn out to be a recurring income-generating platform.

In India, the future of bloggers looks promising, as more people are coming online to consume information.

As the demand for digital content is increasing, bloggers in India can generate great income from blogging.

Hence, blogging is a viable option to earn a full-time income, and it has the potential to create a passive income system.

Future of Blogging – My Prediction

So, is blogging difficult? Well, it can be challenging, especially in the beginning.

However, if you are passionate about a particular niche and enjoy writing, blogging can be a rewarding and fulfilling experience.

Now, let us talk about the future of blogging.

With the increasing popularity of digitalization and the decreasing prices of Internet data plans, blogging in India has a great future.

As more people come online, there will be an increasing demand for quality content. If you are thinking of starting a blog, do not hesitate.

Blogging is more challenging these days and you want to find unique ways to combat competition.

The future of blogging in India looks good, so why not take advantage of this opportunity and start your blogging journey today?

1. New Bloggers Have to Face New Challenges

Well, let us talk about a challenge that new bloggers often face. Budding blogger’s stuck in getting their blogs noticed in an ocean of content.

Ten years back, fewer people know about the blogging potential and produced content to make money.

But now, 8 out of 10 people are bloggers and therefore, the competition is always high. You need to put more effort to overcome this challenge.

Firstly, new bloggers need to focus on creating quality content that provides value to their readers.

It means doing thorough research and providing unique insights and perspectives.

Secondly, new bloggers need to promote their blogs effectively. Why don’t you use social media, Quora, and Medium platforms along with Email marketing and guest blogging?

By promoting their blogs, new bloggers can reach a wider audience and attract more readers.

Third, new bloggers need to be patient and persistent.

You can create a blog using WordPress CMS in a few minutes. Why most bloggers fail in blogging is they never understand that successful blogging takes time.

Till the right time arrives, you need to be highly consistent in writing and publishing blog posts, promoting your blog, and networking.

In conclusion, prepare yourself enough to meet challenges and learn ways to overcome obstacles.

The most important characteristic of a blogger is having patience in getting results.

2. Bloggers Have to Generate More Quality Content Often

As you know, blogging is about writing informative articles at regular intervals. Your blogging future totally depends on the volume of quality content you produce.

With more people joining the online space, the competition for attention is only going to increase.

To stand out from the crowd, as a blogger, you will have to produce high-quality content that provides value to your readers.

Research, create, and publish content more frequently than before to keep your audience engaged and attract new readers.

Moreover, as the digital landscape continues to evolve, you will have to adapt to new technologies and trends to remain relevant.

For instance, video and audio content are becoming more popular, and bloggers may have to incorporate these mediums into their content strategy to keep up with the changing times.

You need to be creative, adaptable, and stay ahead of the curve to succeed in this dynamic industry.

It is possible only with your hard work and dedication in your blogging activities. Spend at least 1 hour daily to write 1000 words.

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3. Branding Become Necessary in Blogging

Another important aspect of the future of blogging is branding. As more and more bloggers join the online space, building a personal brand becomes essential to stand out from the competition.

Branding is about creating a unique identity that represents you and your blog. It involves defining your niche, voice, tone, style, and values.

Say, for example, many people talk about “how to start a blog?” and let’s do a Google search. You will get at least a million results and look at the top results.

You can reach that position only if you built authority around your blog through personal branding.

To build a brand, you need to be consistent in everything you do, from the content you create to the way you engage with your audience.

It includes using a consistent color scheme, typography, logo, and social media presence.

Moreover, building a brand also involves networking and collaborations with other bloggers and brands.

When you come forward to work with other bloggers, you can increase your chances of reaching a wider audience.

Similarly, collaborating with brands can provide exposure and revenue opportunities for your blog.

Branding is becoming increasingly important in the future of blogging. It is not just about creating quality content but also about creating a personal brand that resonates with your audience.

Being consistent in networking and collaborating, you can build a successful blog and a strong personal brand that sets you apart from the competition.

4. Blogger will be the First Option for Marketing for Business

In the olden days, businesses often advertise on media like TV, Radio, and Newspapers. The current scenario has changed and businesses started to find influential and high-performing blogs (and bloggers).

One of the most effective marketing strategies in the future of business is through bloggers.

By partnering with bloggers, businesses can hold their audience and credibility to promote their products or services.

You can create sponsored content, product reviews, giveaways, and other types of collaborations that provide value to your audience while also promoting the business.

As more businesses move online, the competition for attention will only increase.

To stand out from a competitive market, businesses find new and creative ways to reach their audience.

Partnering with bloggers can provide unique and effective marketing to set them apart from the competition.

n the future, bloggers will be the first option for businesses to reach out to their target audience.

By collaborating with bloggers, businesses can create a more personal and authentic connection with their customers, which is not possible with traditional marketing methods.

5. More Income Sources are Necessary for Long-term Survival

In blogging, it is necessary to have multiple income sources for long-term survival. Relying on a single income source, such as ad revenue, may not be sustainable in the long run. Let us discuss why.

  1. Firstly, ad revenue is unpredictable and can fluctuate based on factors such as traffic and ad placement. It can make it difficult to rely on ad revenue as the sole income source.
  2. Secondly, as more and more bloggers enter the online space, the competition for ad revenue is increasing. It means that bloggers may have to split a smaller pie, making it hard to earn a substantial income solely from ads.

In India, bloggers have ample opportunities to diversify their income sources.

  • Along with Google Adsense, blogs in India are monetized with other sources as well.

Some popular income sources are Affiliate Marketing, selling own products or services, guest contributions, and brand collaborations.

Sponsored content is a way where brands create sponsored posts or videos for bloggers – is also becoming a popular income source.

Additionally, many bloggers offer services such as coaching, consulting, or freelance writing to supplement their income.

These services allow bloggers to utilize their skills and expertise to create additional revenue streams.

Finally, having multiple income sources is essential for the long-term survival of a blog in the future.

By exploring income sources such as affiliate marketing, creating and selling digital products, and offering services, bloggers can create a sustainable income stream and thrive in the competitive blogging industry.

6. Content Production Requires Various Forms

Content production has to come in various forms to keep up with the changing times. While traditional blog posts will always be popular, people often show less interest in reading text.

Therefore, bloggers in India and around the world have to embrace new forms of content to stay relevant and engage with their audience.

One of the popular forms of content in the future of blogging is video content.

  • With platforms like YouTube and TikTok gaining popularity, video content has become an effective way to engage with your audience and entertainingly provide value.

Audio posts also take people’s attention, and even I saw a few posts having podcasts linked to the content. Why do not you give it a try?

In addition to this, you also have to embrace social media platforms like Instagram and Twitter to provide bite-sized content and interact with your audience in real time.

Moreover, a few other forms of content like infographics, webinars, and live streaming attract more readers.

By diversifying the content format, you can reach a wider audience and provide value in different ways.

As bloggers in India and the world strive to keep their audience engaged, they explore various forms of content production beyond traditional blog posts.

7. Google puts more pressure on EEAT

I believe that you may come across the word EEAT many times on the Internet. The abbreviation of EEAT is Experience, Expertise, Authority, and Trust.

EEAT is a crucial factor that Google uses to evaluate the quality of content and blogs that are published it.

Google algorithm updates in recent years have placed more pressure on EEAT.

Bloggers in India and around the world need to pay close attention to this metric.

EEAT is necessary to ensure that their content ranks well in search results.

With the rise of fake news and misinformation, Google is taking steps to ensure that its users receive accurate and trustworthy information.

Everywhere and every time, I always say, try to create credibility and build trust among your readers.

Building an authority blog from the beginning is essential to stand out from the competition.

You need to focus on creating high-quality content that provides value to your audience backed by reliable sources.

Additionally, you should have a strong social media presence and engage with your audience regularly to build trust and authority.

  • To improve your EEAT, pay attention to technical SEO aspects like site speed, mobile-friendliness, and security.

These factors can impact your search engine rankings, and ultimately your blog traffic and visibility.

Thus, EEAT is becoming increasingly important in the future of blogging.

As Google puts more emphasis on EEAT, bloggers in India need to establish themselves as experts in their niche and build a strong reputation online.

8. Videos will Dominate Over Text Content

The future of blogging is all about video content. With the rise of platforms like YouTube, TikTok, and Instagram – reels, shorts types of video content are quickly becoming popular.

Also, these content types are the preferred format for audiences in India and around the world.

— As a result, bloggers need to adapt to this trend and start producing video content to engage with their audience.

Create engaging and interactive videos to convey more information than text content in a shorter time.

Moreover, video content is easily shareable, and it has the potential to reach a wider audience.

Advancements in technology have made it easier than ever to create high-quality video content.

With just a smartphone and a few editing tools, anyone can create professional-looking videos in a few minutes.

  • Incorporating video content into your blogging strategy is essential to stay relevant and reaching new audiences.

You can create video tutorials, product reviews, vlogs, and more to engage with your audience and showcase your personality.

However, making video content needs several skills and resources than creating text content.

  1. You need to invest in equipment like cameras, lighting, and microphones to create high-quality videos.
  2. You also need to have a good understanding of video editing software to make your videos stand out.
  3. In some cases, just a smartphone is enough to shoot videos. It does not mean that text content will become outdated.

Text content is still vital for search engine optimization and providing in-depth subject information.

9. Niche Blogging will Replace General Blogs

Niche blogging is a new trend that is gaining popularity these days.

Earlier, bloggers used to write about anything and everything under the sun. But now, people are looking for more specific information, and that’s where niche blogging comes in.

Niche blogging involves focusing on a particular topic and providing in-depth knowledge about it.

For example,

— instead of writing about ‘health and wellness,’ bloggers focus on topics like ‘the keto diet’ or ‘Zumba for stress relief.’

This way, they cater to a specific audience and create a loyal readership base (satisfying EEAT algorithm requirements).

The future of blogging is all about niche blogging. It is because it helps in building a strong community of readers (of the same interests).

It also helps in establishing authority on a particular topic and gaining recognition in the field.

With authority, you can explore more income opportunities with your niche blog.

While general blogs may still have their place, niche blogging is becoming the go-to option for many bloggers.

If you are thinking about starting a blog or are already a blogger, it is worth considering creating a niche blog that stands out in the crowd.

10. Blogging Becomes a Professional Business

Blogging has traveled a long since it was first launched in 1994. Initially, it was a hobby or a platform to express oneself, but now it has become a professional business.

Bloggers are no longer just individuals who share their thoughts and ideas. They have become entrepreneurs who manage their brands and make a living out of them.

It is a business where you turn your writing skills into money. By integrating detailed marketing skills and social media presence, you can get collaboration opportunities as well.

With some basic knowledge of SEO, Marketing, and Branding – you can turn your blogging into a professional business.

After starting this blog “onlinehomeincome.in” in 2013 – I started my first Pvt Ltd company in Tamilnadu.

Because this blog helped me to learn SEO, Digital Marketing, Web Design, and Web Hosting.

Apart from that, I started a few other blogs on other niches. I monetized all those blogs using Google Adsense, Affiliate Marketing, and Sponsor posts.

At OnlineHomeIncome, I do blogging consulting and sell my 45 days blogging course as well. All these opportunities sum up my net revenue from the blogging business.

Now, you may realize the power of this business and the future of blogging in India.

With the right mindset and skills, you can turn your passion into a profitable career.

Conclusion: Is it worth starting a blog in 2023?

Yes, It is worth it if you are passionate about creating quality content and committed to content marketing.

If you believe in writing content that cultivates readers – you can start a blog. Starting a blog requires less investment and will not burn your hands.

Whether it is through written blog posts, videos, podcasts, or social media content, you need to produce content relevant to your readers.

It is the key to attracting and retaining a loyal audience.

To monetize your blog, there are various methods to consider. You can start with ads, affiliate marketing, or sponsorships.

Once you reached some heights, you can collaborate with brands or sell your own products or services.

Additionally, networking with other bloggers and brands can open up opportunities for collaborations, which can lead to higher income potential.

To conclude, starting a blog in 2023 is worth it, but it requires commitment and dedication.

Do not feel that blogging isn’t working for you because you can blog even if you can’t write. You can learn how to write content that attracts the audience.

As always, there is a great future for blogging in India. It is profitable for you even if you start today.

What’s Next?

Reach out to me with your queries related to blogging in the below comment section.

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Myilraj G Author OnlineHomeIncome Blog

Hi, I am Myilraj.G!

Myilraj. G is a full-time Blogger, Content Writer, and Digital Marketer. A first-generation entrepreneur started his career as a blogger in 2013.

He helped 600+ individuals across India and a few outside India to start their blogging careers. He also helped SMEs to create their digital presence through his impeccable Digital marketing assistance.

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